A new direction for an established digital agency
After more than a decade and a half serving the funeral, veterinary, and equine care sectors, Beyond Indigo felt it was time for a complete recharge of their branding and visual communications. One of my primary tasks as Creative Director was to conceptualize and carry out this rebranding.
Originally focusing on grief support and funeral services, the agency spun off subbrands as it developed specialties in veterinary and equine marketing. These subbrands were in need of refinement, without replacing the base components—such as the logo colors and “Ghosty” figure—that had gained equity with their clients over the years.
The new identity, with the theme “seamless integration”, unified the subbrands and shifted emphasis to veterinary care as the agency’s primary niche.
An elevated web presence
One of the most prominent implementations of the new identity system was a completely new website. In an increasingly competitive market, the website differentiated itself with its elegant cleanliness and laser focus on services and educational blog articles.
Flexibility across media
The identity system’s toolkit of simple parts allowed quick generation of new pieces across media, from sales brochures to motion graphics.