Building a citadel of trust
As a computer security vendor protecting 2 million endpoints in private, academic, and government sectors, every manifestation of Credant Technologies’ branding had to convey a sense of solidity, safety, and trust. Starting with an established logo and color palette, I developed a kit of visual identity elements and implementations under contract by Schantz Inc.
Bold containers with borders broken at 45° angles mirrored the interlocking angles of the “citadel” logo mark. Stock photos with cool colors and strong angles were selected to carry the theme through. In addition to the blue and warm gray from the logo, a dark magenta accent color was introduced to increase the profile of some pieces.
Credant Technologies was acquired by Dell in 2012.