Emory Undergraduate Admission

Agency

in house

Roles

  • competitive analysis
  • information architecture
  • identity design
  • web design & development

Period

2018–2019

Awards

  • University & College Designers Association (UCDA) Design Competition Excellence
  • WebAward University Standard of Excellence
  • dotCOMM Award Honorable Mention

A bold introduction

By the late 2010’s, Emory University’s Undergraduate Admissions website was in need of a refresh. Emory University Communications and Public Affairs (CPA), in partnership with the Office of Undergraduate Admission (OUA), performed a complete overhaul of the website. The process started with an extensive UX research and discovery phase, and ended with the launch of a strategically-aligned web presence with new content and subbranding. My contributions to the discovery process consisted of a detailed competitive analysis and stakeholder presentation.

Capturing the excitement of year one

A new visual identity system was conceived that could be applied in digital and print for a unified presence. I undertook visual design of the subbrand identity and website.

Visual identity guidelines pages

Visual identity guidelines pages

Design elements defined specifically for the OUA subbrand included a set of frames constructed from polygons with 9 sides representing Emory’s 9 schools and colleges, a partially-constructed grid pattern, and vibrant color treatments for images. Colors from the university’s main brand palette were collected to form a subbrand palette focused on the exuberance of the student experience and the colors of iconic campus architecture.

As a conceptual aid and implementation reference, I created a series of speculative visual compositions not tethered to any specific medium.

Speculative design mockups

Speculative design mockups showing how identity elements can be used

Versatile and built to scale

The website was built from a library of custom components integrated with the university’s standard Bootstrap template system. It was then implemented in Cascade CMS.

Website Live website

Emory Office of Undergraduate Admission responsive home page

Emory Office of Undergraduate Admission responsive home page

Full Emory Office of Undergraduate Admission home page

Full Emory Office of Undergraduate Admission home page at desktop width

Emory Office of Undergraduate Admission responsive interior page

Emory Office of Undergraduate Admission responsive interior page

Full Emory Office of Undergraduate Admission interior page

Full Emory Office of Undergraduate Admission interior page at desktop width