A bold introduction
By the late 2010’s, Emory University’s Undergraduate Admissions website was in need of a refresh. Emory University Communications and Public Affairs (CPA), in partnership with the Office of Undergraduate Admission (OUA), performed a complete overhaul of the website. The process started with an extensive UX research and discovery phase, and ended with the launch of a strategically-aligned web presence with new content and subbranding. My contributions to the discovery process consisted of a detailed competitive analysis and stakeholder presentation.
Capturing the excitement of year one
A new visual identity system was conceived that could be applied in digital and print for a unified presence. I undertook visual design of the subbrand identity and website.
Design elements defined specifically for the OUA subbrand included a set of frames constructed from polygons with 9 sides representing Emory’s 9 schools and colleges, a partially-constructed grid pattern, and vibrant color treatments for images. Colors from the university’s main brand palette were collected to form a subbrand palette focused on the exuberance of the student experience and the colors of iconic campus architecture.
As a conceptual aid and implementation reference, I created a series of speculative visual compositions not tethered to any specific medium.
Versatile and built to scale
The website was built from a library of custom components integrated with the university’s standard Bootstrap template system. It was then implemented in Cascade CMS.