A restaurant opens with strong fundamentals
When The Lawrence hit the Atlanta dining scene, they were in need of a flexible visual identity toolkit that would serve basic needs, and grow with the business.
Starting with the already-established logo and primary brand color, I provided a system of consistent typography and secondary visual elements. The visual identity is light and subtle, placing emphasis on content first. To pay tribute to their address on Juniper Street, juniper berries were used as a prominent motif in the restaurant’s decor and visual branding.