The Lawrence

Agency

Phase Space

Roles

  • web design & development
  • graphic design

Period

2011–2013

A restaurant opens with strong fundamentals

When The Lawrence hit the Atlanta dining scene, they were in need of a flexible visual identity toolkit that would serve basic needs, and grow with the business.

Starting with the already-established logo and primary brand color, I provided a system of consistent typography and secondary visual elements. The visual identity is light and subtle, placing emphasis on content first. To pay tribute to their address on Juniper Street, juniper berries were used as a prominent motif in the restaurant’s decor and visual branding.

Collateral

In-house collateral established the basis of the identity

Special event flyers

Marketing for special events presented an opportunity for stylistic variety

Responsive website

The business website reflected a philosophy of simplicity