Communicating fast & clear

As a consumer manufacturer of wireless mobile headsets, Cardo Systems Inc. had a lot of brand touchpoints to manage. Under contract by Schantz Inc., I worked with Cardo to produce an array of advertising, collateral, and display pieces for trade and consumer deployment. These ran the gamut from magazine ads, to trade-show booth panels, to consumer packaging and point-of-purchase displays. Logos, color palette, and original photography formed a consistent foundation, while secondary elements of the identity system, such as background textures, evolved to stay current over the duration of the contract.